About this Cookie Policy
This Cookie Policy explains how GoWello uses cookies and similar technologies on the GoWello website at www.gowello.co.uk and www.gowello.ai (the "Site"). It also explains the choices available to you. Please read this Cookie Policy together with our Privacy Policy, which explains how we use personal data more broadly.
GoWello is a trading name of Excelsior Health Ltd, a company registered in England and Wales (Company Registration No. 10257312).
1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to website owners. Similar technologies include web beacons, pixel tags, and local storage. In this Cookie Policy we refer to all of these as "cookies".
Some cookies are strictly necessary for the Site to function. Others are not strictly necessary but enhance functionality, allow us to measure how visitors use the Site, or enable third parties to deliver advertising. We ask for your consent before any non-essential cookies are placed on your device.
2. The cookies we use
We group cookies into four categories: strictly necessary, functional, analytics and audience measurement, and marketing and social media targeting.
2.1 Strictly necessary cookies
These cookies are required for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as logging in, filling in forms, or setting your cookie preferences. You can configure your browser to block these cookies, but parts of the Site may then not work.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| CookieConsent | GoWello | Stores your cookie consent state for the Site. | 6 months |
| Session ID | GoWello | Preserves your session across page requests on the Site. | Session |
| CSRF token | GoWello | Protects against cross-site request forgery on form submissions. | Session |
| __cfruid, __cf_bm, _cfuvid | Cloudflare | Bot management, load balancing, and security. | Session to 30 minutes |
2.2 Functional cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. We ask for your consent before placing these cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Language preference | GoWello | Remembers your preferred language. | 12 months |
| bcookie, bscookie | Used when you sign in with LinkedIn or for embedded LinkedIn content. | 12 months |
2.3 Analytics and audience measurement cookies
These cookies help us understand how visitors interact with the Site by collecting and reporting information anonymously. We ask for your consent before placing these cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid, _gat | Google Analytics | Distinguishes users and sessions, throttles request rate, and collects usage statistics. | Up to 24 months |
| __hssc, __hstc, hubspotutk | HubSpot | Tracks visits for analytics and lead management. | Up to 13 months |
2.4 Marketing and social media targeting cookies
These cookies may be set through the Site by us or by our advertising partners to build a profile of your interests and to deliver relevant advertising on other sites. They do not store personal data directly but identify your browser and device. We ask for your consent before placing these cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| li_sugr, UserMatchHistory, AnalyticsSyncHistory | User behaviour and advertising optimisation. | Up to 90 days | |
| fr, _fbp | Meta (Facebook) | Advertising delivery, measurement, and reporting. | Up to 90 days |
| IDE, test_cookie | Google (DoubleClick) | Used to measure conversion and to display targeted ads. | Up to 24 months |
3. How to manage your cookie preferences
3.1 In our cookie banner
When you first visit the Site we display a cookie banner. From the banner you can:
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Accept all cookies
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Reject all non-essential cookies
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Set granular preferences by cookie category
You can change your preferences at any time by clicking the "Cookie settings" link in the footer of any page.
3.2 In your browser
You can also configure your browser to refuse or delete cookies. Each browser is different. Useful links:
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Google Chrome: support.google.com/chrome/answer/95647
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Microsoft Edge: support.microsoft.com/en-gb/microsoft-edge
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Mozilla Firefox: support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
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Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac
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Opera: help.opera.com/en/latest/web-preferences/#cookies
Note that if you block strictly necessary cookies the Site may not work properly.
3.3 Mobile devices
On mobile devices, you can manage advertising identifiers in your operating system settings:
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On iOS, in Settings, Privacy and Security, Tracking and Apple Advertising
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On Android, in Settings, Privacy, Ads
4. Lawful basis
Strictly necessary cookies are placed without consent on the basis of the legitimate interest of providing a functioning Site. All other cookies are placed only with your consent under regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), as implemented and read with UK GDPR. You can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
5. International transfers
Some of our cookie providers, such as Google, LinkedIn, and Meta, may transfer data outside the United Kingdom. Where they do so, we rely on the safeguards set out in our Privacy Policy and on the relevant provider's transfer mechanisms.
6. Your rights
Where cookies process personal data, you have rights under UK GDPR including the right of access, rectification, erasure, restriction, portability, and objection. Please see the Privacy Policy for full details.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or in the law. The version date below indicates when it was last updated. Material changes will be communicated to you via the cookie banner where appropriate.
Contacting us
Postal address: GoWello, c/o Excelsior Health Ltd, Unit 4, 40-40 Link, 30-34 Mill End Road, High Wycombe, HP12 4AX, United Kingdom.
Email: info@gowello.co.uk
Data Protection Officer: Rosemary Fallows, contactable at info@gowello.co.uk.
Complaints
If you are not satisfied with how we have handled your data, you have the right to complain to the Information Commissioner's Office at www.ico.org.uk. We would prefer the opportunity to address your concerns first, so please contact us before approaching the ICO.